Split, the largest Croatian coastal town, is a real jewel of tourism. An ever increasing number of tourists visit it every year and reveal its charms.
Croatian tourism for a long time grew and prospered without 'help' of the largest coastal city - Split. Split has always been a major transit hub (indeed, it is one of the largest passenger ports in the Mediterranean), but also a place where people stayed for few hours and continued their journey to one of the other coastal destinations or Dalmatian islands. They usually just took a quick look at Diocletian's Palace, which is located very close to the bus / train station and the port, and that's it.
However, the beginning of the new millennium marked the beginning of a new era for Split tourism. The tourist offer has been improved every year, the word about another pearl of the Croatian Adriatic began to spread in Europe and the rest of the world, many new flight routes were introduced, and tourists finally understood that Split is well worth of staying for a night or two at least.
Today, Split is one of our most recognizable destinations, while Diocletian's Palace, Riva, beautiful beaches and other attractions are well known outside Croatia as well. The success is even bigger when one knows how long Split was struggling with a lack of accommodation capacities. This problem was significantly reduced in recent years, but there is still a great need for new hotel beds, which will certainly contribute to further growth of tourism in the center of Dalmatia.
No wonder that Split is emerging as a tourist center, because 'the most beautiful city in the world', as its inhabitants love to call it, truly has something to offer. Diocletian's Palace has been very well preserved and is a unique monument complex in the world, which is the reason why it is inscribed in the UNESCO World Heritage List since 1979. The historical core, mainly developed within the Palace, is loaded with attractive sights - from the world's oldest cathedral (St. Domnius), through unique Diocletian's cellars to Riva - Split's 'living room'.
Split is also proud of Poljud, the most beautiful Croatian stadium, which has even been replicated in a faraway Malaysia. A true green oasis, park-forest Marjan begins practically in the center of town, and citizens of Split can be very happy about the beautiful beaches, which is somewhat unusual for a city of its size.
A city that has all the prerequisites for top tourist results arrived on the world tourist map in style, and it is there to stay. Split is, rightly, proud of its top athletes (e. g. Goran Ivanišević and Blanka Vlašić), and it seems that it got new 'ambassadors' that will promote it around the world with them - tens of thousands of tourists full of impressions of 'the most beautiful city in the world'!